Sports marketing allows companies an avenue to reach an extensive consumer base to grow and enhance their brand. Choosing the right partner, though, is critical to ensure both parties are benefiting from the partnership. Four experts spoke on the "The Business of Sports Marketing" panel at the 2nd Annual Chicago Sports Summit, hosted by Chicago-based [...]
Athletes have much to consider if they hope to operate at their highest potential. In addition to skill, an athlete's ability to thrive in his/her field also depends on nutrition, recovery and collaboration among providers. During a discussion at the Chicago Sports Summit hosted by Chicago-based Midwest Orthopaedics at Rush Oct. 4, industry leaders of [...]
WGN-TV's 'Around Town' host Ana Belaval previewed the 2nd Annual Chicago Sports Summit (hosted by Midwest Orthopaedics at Rush) at After School Matters in Chicago. Proceeds from this Chicago event benefit After School Matters, a program for urban teens. Ana spoke with Grant Koster of Athletico, the event's title sponsor, and Mary Ellen Caron, the [...]
The sports medicine field has undergone major transformations in the last 10 years as research continues to drive clinical decision-making and surgical techniques become increasingly innovative. Oak Brook, Ill.-based Athletico Physical Therapy, an outpatient provider of musculoskeletal care, is an organization that has made a name for itself in the physical therapy field. "Athletico is [...]
Participation in youth sports can teach children valuable lessons about teamwork, leadership and confidence they can translate into other aspects of their lives as they grow. Former professional football player and radio host, philanthropist and entrepreneur Jarrett Payton has made it his life's mission to support youth athletics and combat bullying among teens. Mr. Payton, [...]
Companies from around the world continue to eye sports teams as profitable business partners. Through strategic sports marketing campaigns, businesses have the potential to enhance their brands and solidify customer loyalty. "Leverage [sports marketing] to engage an extremely passionate and active fan base with a team that will help create a lifelong loyal consumer for [...]