Monthly Archives: September 2017


How youth sports and mentorship builds the next generation of confident leaders: Q&A with Jarrett Payton – Becker’s

By | September 29th, 2017|News|

Participation in youth sports can teach children valuable lessons about teamwork, leadership and confidence they can translate into other aspects of their lives as they grow. Former professional football player and radio host, philanthropist and entrepreneur Jarrett Payton has made it his life's mission to support youth athletics and combat bullying among teens. Mr. Payton, [...]

Linking a brand with fan loyalty — The business of sports marketing – Becker’s

By | September 29th, 2017|News|

Companies from around the world continue to eye sports teams as profitable business partners. Through strategic sports marketing campaigns, businesses have the potential to enhance their brands and solidify customer loyalty. "Leverage [sports marketing] to engage an extremely passionate and active fan base with a team that will help create a lifelong loyal consumer for [...]