Sports marketing allows companies an avenue to reach an extensive consumer base to grow and enhance their brand. Choosing the right partner, though, is critical to ensure both parties are benefiting from the partnership.
Four experts spoke on the “The Business of Sports Marketing” panel at the 2nd Annual Chicago Sports Summit, hosted by Chicago-based Midwest Orthopaedics at Rush and sponsored by Oak Brook, Ill.-based Athletico Physical Therapy, on Oct. 4.
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